It’s important to be aware of new technology and new trends. At the same time, however, it’s also important to be aware of the fundamentals of business. There are some things that remain important, no matter what year it is. So take, for example, a store in a particular neighborhood. It may have already been there for a long time, so it’s developed a kind of reputation and familiarity with the people who live there, and pass through there. This may not be a case where you will want to do a major upgrade and renovation of the exterior.
If you do that, people might wonder whatever happened to the old place. They might find the new exterior strange in its unfamiliarity, and some of the usual foot traffic might be lost. Instead of a radical transformation, make changes which maintain the important parts, while bringing them forward. So if the outside is plaster, don’t replace it with something metallic. Keep the plaster, but maybe refresh it so it looks nice and neat. Go for something like this: http://www.rocksolidplastering.co.nz or similar. Again, maintain the strengths while improving them.
It comes as no surprise that financial firms try to make sure that they are on the cutting edge of technology available today. This is the case because of the importance of communication technology to their business. If you are able to get your hands on relevant information, even a few seconds ahead of your competition, you can find ways to make money from this. This is particularly important because the financial market is a global one. When stock markets close in one country, they are opening or are already open in another one.
As a professional working in this field, they also make sure to use technology to keep their skills and knowledge up-to-date. This is important not just for the veterans and professionals, but also for people who are not as familiar with the state of things. So for example, a person can go online to check information on India currency rates, or dig even deeper in order to check for longer term trends. In a way, technology and the financial field are inextricably intertwined.
One of the things that people will want to keep an eye out for is how technology is going to change how people do their jobs. For example, one of the main concerns some people have relates to the fear that automation will result in fewer jobs, leading to greater unemployment. It looks like that is something that job seekers are going to have to prepare for, because automation isn’t going away anytime soon. Instead, you have the advent of things like driverless cars and delivery drones. They may still seem like the stuff of science fiction, but work on them continues to progress.
You can take a more mundane example. For instance, even something like a Christchurch carpet cleaning service is going to have to consider how technology might change its business. A firm like that can turn to tech to grow its market, such as by using instant messaging or its own iOS or Android app to allow customers to book its services. It’s something to keep in mind.
Now, normally we like to keep things light and upbeat on this blog – but after a little mishap I had recently I wanted to take a moment to offer a warning. Always, always, always back up your data!
I learned this the hard was when an electric heater in my study caused a small fire – we were able to put it out pretty quickly, thank god, but not before it destroyed my hard drive and my laptop. All my data quite literally went up in smoke in an instant.
So take my advice, folks – back up your info! We are starting to use FastBackup USB software to back up everything and we recommend you do the same.
Recently I went to New Plymouth to attend a conference on awesome technology and robots. I stayed in a lovely New Plymouth motel and ate delicious New Plymouth food – altogether I had a very New Plymouth experience! Except I didn’t meet any locals.
Anyway the conference was very interesting. We saw humanoid-looking-robots fight each other in a boxing ring, and we saw robots playing the piano, and some other stuff. It was very clever. I took a picture of them and put them up on Pinterest.
It’s no revelation to say that business and marketing have been moving online in big ways. But how is new technology affecting the way businesses present themselves online, and especially how they make themselves visible through platforms such as Google? We’ve done some research to find the answers to this and other questions surrounding modern digital marketing strategies.
Premium SEO NZ presents some interesting insights on this point. They are leading the way in developing new high tech strategies to help businesses rank quickly and safely. There design wing is blending state of the art responsive web design techniques with SEO to ensure clients’ sites are up to date and ready to handle upcoming changes in Google as users shift their focus towards browsing and searching through mobile devices.
Smartphones and tablets are the way of the future – smart digital marketers are jumping on board and getting ready to change with the times. Check out this video from Premium SEO NZ to learn how it all works.